Rockwell Automation Teams Up with Circulor to Enhance Supply Chain Traceability for Auto, Tire, and Battery Industries

Collaboration empowers manufacturers to meet new regulatory requirements, including the Digital Product Passport, with advanced traceability solutions, driving sustainability and operational efficiency

LONDON, October 2, 2024 — Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, has announced a new partnership with Circulor, the leading supply chain traceability solution provider. This effort aims to help customers trace the origin of raw materials from source to final product, ensuring transparency across the entire supply chain while promoting more sustainable practices.

Through this collaboration, Rockwell will offer advanced traceability solutions that enable manufacturers to meet emerging regulatory requirements while verifying the source of materials, demonstrating digital chain-of-custody, and tracking emissions. With evolving global regulations demanding greater transparency, Circulor’s platform ensures compliance by providing a holistic view of the materials journey – from raw extraction to the finished battery. This empowers customers to not only adhere to comply but also achieve their sustainability goals, ensuring a more responsible and efficient supply chain.

“In an increasingly competitive and complex market where being sustainable and responsible is a strategic imperative, the combination of Rockwell’s state-of-the-art manufacturing expertise and Circulor’s leading traceability and digital product passports provide organizations with the answer to gaining a competitive advantage,”

Douglas Johnson-Poensgen, Chief Executive Officer.

This partnership also delivers business value beyond compliance. Circulor’s traceability platform and Rockwell’s existing automation systems provide actionable insights that can reduce costs, improve efficiency, and create a competitive advantage in the evolving sustainability landscape.

"Our focus on sustainability aligns with our customers’ strategic objectives. This collaboration with Circulor allows us to offer a comprehensive traceability solution that not only addresses growing global regulations but also provides unprecedented visibility into supply chain carbon footprints.”

James Glasson, VP of Global Industry for Auto, Tire, and Advanced Mobility

Rockwell plans to deploy this solution globally across auto, tire, battery, metals, mining, and cement industries through Kalypso, a Rockwell Automation business. Kalypso will work closely with customers to assess their unique needs, provide consulting services and support the rollout of this innovative solution across their supply chains.

As traceability becomes increasingly critical across industries, this positions Rockwell and Circulor’s customers to lead in sustainable practices, driving both operational excellence and environmental responsibility.