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— TIME has named Circulor founder Douglas Johnson-Poensgen to the 2025 TIME100 Climate list in the Innovator category, recognising 100 of the world’s most influential leaders driving business toward real climate action.

The TIME100 Climate list celebrates innovators, executives, scientists, and policymakers who are accelerating progress on decarbonisation. This year’s list highlights those turning climate ambition into measurable results — a mission central to Circulor’s work.

“This recognition validates the pioneering work we’ve done in critical minerals traceability and battery passports, it’s a testament to the Circulor team, our customers, and partners who’ve helped make supply chain transparency and decarbonisation achievable at scale.”


Circulor provides full visibility into the sourcing, production, and embedded emissions of critical materials across complex industrial supply chains. Its traceability platform enables manufacturers to meet regulatory requirements, achieve ESG goals, and build trust through verifiable data.

Under Douglas’s leadership, Circulor has become the global leader in traceability for electric vehicle batteries and other critical materials, supporting the transition to more sustainable and accountable industry practices.

The full TIME100 Climate 2025 list is available at: 

Circulor Founder Named to 2025 TIME 100 Climate List

Press Releases

TUV partnership

LONDON, 26 May 2025 - TÜV Rheinland Greater China (referred to as "TÜV Rheinland"),  the international independent third-party testing, inspection, and certification organization signed a strategic cooperation agreement with Circulor, the leading global supply chain traceability provider on in-depth cooperation in digital services, such as digital product passports, supply chain traceability and management, and global regulatory compliance. 

Together, they will help enterprises handle global sustainability regulatory requirements, while enhancing compliance capabilities and demonstrating international market competitiveness.

With the strong performance of China's “New Three” industries of electric vehicles, lithium batteries, and photovoltaic products, global supply chain management and sustainable product development have become key factors for enterprises to expand into overseas markets. Especially after the official implementation of the EU Battery Regulation (EU) 2023/1542 and the Sustainable Product Eco Design Regulation (EU) 2024/1781, compliance requirements such as material traceability, carbon footprint transparency, and sustainable design are increasingly strengthened, and enterprises face unprecedented compliance and data management challenges.

In this context, TÜV Rheinland and Circulor have established a strategic partnership to jointly provide integrated solutions covering supply chain traceability, product eco-design verification, and passport data verification for global customers. Both parties will jointly develop innovative services for future needs, including digital product passport services based on the EU Batteries Regulation and Ecodesign for Sustainable Products Regulations, supply chain management platform solutions for international regulations or customized enterprise needs, and collaborate to develop new markets through the establishment of technical exchange and cooperation mechanisms.

"Our strategic partnership builds on our existing relationship with TÜV Rheinland. Together with their global influence and reach, we jointly support enterprises with the practical implementation of digital product passports and supply chain traceability - enabling Chinese enterprises to expand and trade internationally in the face of growing regulatory requirements across multiple markets.”

Xia Bo, Senior Vice President of Solar & Commercial Products at TÜV Rheinland Greater China said, "Through this strategic cooperation, we hope to provide full process and full lifecycle digital compliance services for enterprises in the battery value chain, especially in supply chain management, to help Chinese manufacturers and exporters accelerate their internationalization efforts while enhancing their competitiveness in the international market.”

In the field of digital battery passports, TÜV Rheinland can provide technical support and services such as regulatory interpretation, digital battery passport generation, and passport content technical support, committed to providing sustainable and implementable digital compliance solutions for enterprises. 

In the future, TÜV Rheinland and Circulor will leverage their respective professional capabilities and technological advantages to jointly explore global market opportunities and lead the high-quality development of the battery industry.

TUV partnership 2

Representatives from Circulor, Asia Pacific Vice President Yue Jin Tay, Client Partner Aloysius Lim, TÜV Rheinland Greater China Senior Vice President of Solar Energy and Commercial Product Services Xia Bo, Sustainable Business Manager Lin Li, and Strategic Business Development Manager Ding Shufen attended the signing ceremony.

Circulor and TÜV Rheinland reach strategic cooperation to jointly promote digital sustainable compliance services

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— Circulor, the global leader in supply chain traceability and sustainability solutions, is pleased to announce the appointment of Giles Palmer as Chief Executive Officer.

Giles Palmer is renowned for founding Brandwatch, a digital consumer intelligence company, in 2006. Under his leadership, Brandwatch grew into a global enterprise, culminating in its acquisition by Cision in 2021 for $450 million. Following the acquisition, Giles served as Chief Growth Officer at Cision, where he was instrumental in driving strategic initiatives. Most recently, he was the CEO at Cint Group AB, a leader in digital insights and research technology.

At Circulor, Giles will leverage his extensive experience in scaling technology companies to accelerate the company’s mission of making global supply chains more transparent and sustainable. His appointment marks a significant milestone, especially as Circulor expands its global footprint and technological capabilities.

“I am thrilled to join Circulor at this pivotal time,” said Giles Palmer. “The company’s commitment to responsible sourcing aligns with my personal values, and I look forward to leading the team to drive impactful change across industries.”

Doug Johnson-Poensgen, Circulor’s Founder and long-serving CEO, will transition to the role of President. Under Doug’s leadership, Circulor grew from a startup to a global leader in supply chain traceability and battery passporting. 

Circulor gives organizations full visibility of their supply chains. The London-headquartered company offers the most mature, proven, and complete technology software solution to track materials with high environmental and human rights impacts as they change state within manufacturing and recycling supply chains. With Circulor, businesses can follow the physical flow of critical materials from extraction to final production, as well as associated ESG characteristics and embedded carbon across Scope 1, 2, and 3 emissions. The tech company was founded in 2017 and has offices in the UK, Ireland, the U.S., Germany, Singapore, and Australia. The company has been named a 

Circulor appoints Giles Palmer as Chief Executive Officer to lead the company’s next phase of growth 

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 a leading manufacturer of advanced battery systems, today announced a strategic agreement with 

, the leading supply chain traceability provider, and 

. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, to deliver next-generation battery energy storage solutions. This collaboration solidifies Acculon’s commitment to responsible sourcing and sustainability with Circulor’s pioneering traceability and digital battery passport solutions and Rockwell’s state-of-the-art manufacturing expertise to accelerate compliance with existing and emerging regulatory standards.

As the demand for next-generation energy storage grows in pursuit of firm, diverse, and clean power, transparency and responsible stewardship become more and more essential. The EU Battery Regulation’s due diligence and digital battery passport requirements, by February 2027, highlight the importance of supply chain traceability and require a shift for companies to prioritize and prove responsible sourcing of critical minerals. This level of product transparency is also required to garner market incentives and meet increasing market import and trade restrictions.

In response, this strategic agreement enables a verifiable data trail for the origin of key materials such as sodium, lithium, copper, nickel, and graphite, as well as the embedded carbon emissions, from source to final battery manufacturing at Acculon’s Ohio facility. Together, they will also implement battery passports for a range of commercial and industrial applications for their customers, providing unprecedented levels of transparency and enabling them to meet upcoming compliance obligations.

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“Acculon Energy is thrilled to partner with Circulor and Rockwell as we advance our commitment to responsible energy storage innovation. Europe is an important export market for Acculon, and working with the best-in-class for traceability is an important step in our entry. Beyond Europe, we aim to give our global customers visibility into the resiliency of the sodium and lithium supply base we’ve put together.”

By incorporating traceability from cell selection through production, the collaboration proves Acculon’s commitment to responsible development and manufacturing, scaling the partnership as Acculon scales output. 

"As the demand for battery energy storage accelerates, so too does the need for accountability in how these systems are built,” 

says Douglas Johnson-Poensgen, CEO and founder of Circulor. 

“We're proud to work with Acculon Energy and Rockwell Automation to prove that transparent, traceable, and responsible supply chains are not only possible, but essential to a resilient energy future."

“Rockwell Automation is proud to support innovative manufacturers like Acculon Energy as they embrace digital transformation,” 

said James Glasson, vice president, Rockwell Automation. 

“By connecting intelligent manufacturing systems with trusted traceability data, we’re helping Acculon scale with confidence and compliance in mind.”

Acculon, along with Circulor and Rockwell’s combined strengths, will deliver significant benefits for consumers of energy storage products navigating the rapidly evolving and increasingly complex market expectations for secure, resilient, and responsible supply chains. This partnership sets a new benchmark for supply chain integrity, product transparency, and compliance readiness in battery energy storage.

Acculon Energy designs and manufactures advanced battery modules and packs—specializing in sodium and lithium-ion—for commercial and industrial applications. Based in Columbus, OH, Acculon brings decades of energy storage expertise to deliver safe, scalable, and efficient solutions that go beyond UL safety standards: safety and quality are core pillars in everything we do. By integrating cutting-edge AI and IoT technologies, Acculon is helping lead the transition to next-generation energy storage, powering smarter, safer, and more sustainable systems, from start to scale. For more information, visit us on 

Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 27,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit  

Circulor gives organizations full visibility of their supply chains. The London-headquartered company offers the most mature, proven, and complete technology software solution available to track materials with high environmental and human rights impacts as they change state within manufacturing and recycling supply chains. The tech company was founded in 2017 in the UK, with offices in the US, Germany, Singapore, Ireland, and Australia. The company has also been named a Technology Pioneer and a Global Innovator by the World Economic Forum, Global Cleantech 100, and won DIGITALEUROPE's 2022 Future Unicorn Award.

Acculon Energy partners with Circulor and Rockwell Automation to enhance supply chain transparency in Energy Storage

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Yesterday, the European Commission released simplification measures for a number of policies, including a proposal to give the battery industry more time to comply with the Due Diligence requirements of the EU Batteries Regulation. 

Assuming and anticipating that this proposal is accepted by the European Parliament and the Council, the new deadline to fulfil and verify the due diligence requirements will shift from August 2025 to August 2027, and the Commission will provide final guidance in July 2026. This gives European Member States time to establish third-party notified bodies and economic operators time to ensure their batteries comply. 

It’s important to be clear that the core requirements of the EUBR and its due diligence obligations (Chapter VII) are not changing—the timeline is simply shifting. 

The EU Batteries Regulation, as already enacted into force in August 2023, still requires: 

Companies shouldn’t see these additional two years as something to squander. As the Commission highlights in its proposals, it takes time to analyze and adjust supply chains, and digitalization remains a critical commitment of theirs to uphold high standards of operations and products, while streamlining and accelerating effective reporting for both companies and authorities. 

In the spirit of European and business competitiveness, we must remember that supply chain transparency and resilience is core to mitigating risks and improving economic strength. 

The ability to differentiate suppliers and products based on high standards is a competitive advantage for Europe, especially when pursuing reindustrialization and investment in batteries and critical minerals. The EUBR and OECD Guidelines have already prompted other markets to follow suit, so whether for this policy or a growing number of others, as well as financial and business obligations, the time to start is now. 

If you'd like to learn more about Circulor's Material Traceability and Battery Passport solution please fill in the form below and we will be in touch. 

While timing may change—EUBR requirements have not

Commentary

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Environmental policies frequently require the automotive industry to shift as regulations change.

Traceability is a key area of focus for Government organisations across the world who are conscious of reducing the carbon footprint produced by the automotive industry. One sector of the industry which may be overlooked by some for its environmental impact is the tyre industry. The tyre industry is at a key moment, facing growing regulatory pressures alongside an increasing need for efficiency, traceability, and sustainability to be optimised.

The upcoming EU Deforestation Regulation (EUDR) represents a key shift for the tyre industry, demanding increased levels of supply chain due diligence. However, although the compliance deadline is fast approaching, many tyre manufacturers are far behind when it comes to implementing the necessary traceability frameworks.

Just Auto spoke to Dominique Scheider, EMEA industry strategy and marketing manager for transportation, Rockwell Automation and Douglas Johnson-Poensgen, CEO of Circulor, to learn more about the upcoming EUDR regulation and why some within the industry are lagging behind.

JUST AUTO: Tracing tyres and the EU Deforestation Regulation

News

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The collaboration focuses on material traceability from source to lithium iron phosphate battery.

– US-based energy storage integrator Powin has partnered with Circulor, a supply chain traceability solutions provider, to introduce battery passports for energy storage systems in grid applications.

Their collaboration focuses on material traceability from source to lithium iron phosphate battery, setting a new standard for responsible sourcing in the battery energy storage system (BESS) market.

The partnership employs Circulor’s traceability technology to monitor the origins and carbon emissions of key materials such as graphite, lithium, aluminium, steel and copper.

Read the full story from Power Technology 

"The BESS market is growing rapidly and it’s clear why — our power systems need the clean, firm power that batteries can deliver. While we build out this portion of our energy portfolio, I’m thrilled that Circulor and Powin are showing that supply chain responsibility and circularity are of utmost importance, and achievable through transparency and traceability.”

POWER TECHNOLOGY: Powin and Circulor link on battery passports for energy storage systems

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Powin, a U.S.-based global energy storage integrator, and Circulor, the leading supply chain traceability solution, are partnering to deliver battery passports for energy storage systems in grid applications. Underpinned by end-to-end material traceability, this collaboration sets a new standard for responsible sourcing in the battery energy storage system (BESS) market. 

– Powin, a U.S.-based global energy storage integrator, and Circulor, the leading supply chain traceability solution, are partnering to deliver battery passports for energy storage systems in grid applications. Underpinned by end-to-end material traceability, this collaboration sets a new standard for responsible sourcing in the battery energy storage system (BESS) market. 

The partnership, which kicked off this month, implements Circulor’s material traceability solution to track graphite, lithium, aluminum, steel and copper from source to Lithium Iron Phosphate (LFP) batteries, as well as the embedded carbon emissions, providing unparalleled visibility, proof of material provenance, and alignment with Europe’s Batteries Regulation and U.S. import and trade restrictions. 

In addition, all Powin’s battery packs for European markets will come with a digital battery passport, accessible through a QR code - well ahead of meeting Europe’s battery passport deadline of February 2027. Powin will provide product transparency to their customers, enabling them to service and maintain energy storage systems with greater precision and efficiency because they have more detailed production information and in-life performance monitoring.

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"The energy transition requires not only advanced technologies but also a firm commitment to responsible sourcing. Partnering with Circulor enables us to deliver traceable, transparent energy storage solutions that align with global trade and sustainability standards. This is a pivotal step in building a more ethical and resilient supply chain for the clean energy future."

This in-depth transparency for battery energy storage sets Powin apart from other integrators and power producers, differentiating their products with verifiable data on the origin and production journey of their batteries and the sustainability impact. The strategic partnership with Circulor reinforces Powin’s mission to be the world’s most trusted energy storage provider by delivering solutions that offer lasting value and demonstrate a deep commitment to social responsibility.

"The BESS market is growing rapidly and it's clear why—our power systems need the clean, firm power that batteries can deliver. While we build out this portion of our energy portfolio, I’m thrilled that Circulor and Powin are showing that supply chain responsibility and circularity is of utmost importance and achievable through transparency and traceability."

Energy storage is revolutionizing and strengthening the power sector, driving the integration of renewable energy and stabilizing power grids. 

 projects that by 2035, global energy storage capacity will reach 228 gigawatts (965 gigawatt-hours)—a tenfold increase from today’s levels. BESS integrators will play an increasingly crucial role in ensuring grid resiliency, energy security and independence.

Powin and Circulor partner to advance Battery Passports for Utility-Scale Energy Storage Systems

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At the recent SAFE Summit, Circulor’s Douglas Johnson-Poensgen, Aimee Boulanger, Executive Director of Initiative for Responsible Mining Assurance (IRMA) and one of our customers Jeff Werner, VP Corporate & Government Affairs of Panasonic North America, discussed the fundamentals of how traceability is building a ‘better’, more trusted battery supply chain and the challenges that remain in scaling best practices.

Circulor and Panasonic, the largest battery maker in the world, shared how traceability accomplishes and proves responsible sourcing, sustainable production, and growing volumes of recycled content, essential to improving resource security in the realm of critical minerals. They do this by using Circulor’s leading supply chain traceability solution to track raw materials from source, both recycled scrap and mined materials, all the way through the supply chain “to prove who touched what, when, and where”. This is not only increasingly important for Panasonic but also for their customers to satisfy ever-evolving regulatory requirements, including tariffs.

Jeff Werner of Panasonic also shared how traceability builds trust within the system through cross sectoral collaboration, helping companies make the right investments, at a challenging and uncertain time.

If you would like to speak with the team, please fill out the form below and we will be in touch.

Building Better Batteries 

Webinars

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Following Kumi and Circulor's latest webinar on Thursday 20th March 2025, where we discussed the latest due diligence regulatory landscape beyond the EU Batteries Regulation, see below some of your FAQs.

Please fill in the form to access

The EU Omnibus has indicated significant potential changes for CSDDD. What impact will this have on the EUBR's due diligence requirements?	

The EUBR is currently not included in the Omnibus and although future simplification packages planned by the Commission may do so, no substantial changes are expected as of now. Despite uncertainties, we strongly advise companies to continue preparation for their due diligence requirements. In particular, one should follow international frameworks such as the OECD Due Diligence Frameworks and UNGPs that underpin all of the current EU due diligence legislation. 

When will the EUBR due diligence guidelines be published?

Although the EUBR is not part of the current Omnibus negotiations and simplification packages, while negotiations are ongoing, there is currently no confirmed timeline for the publication of the EUBR guidance. 

Can we expect the 18 Aug 2025 deadline for due diligence compliance to be pushed out given delays from the European Commission?

The EUBR due diligence requirements apply from August 18, 2025, no changes to the deadline are known. However, it is likely that notified bodies will not be available in time, in which case third party verification would be postponed until they are in place. The remaining due diligence obligations are still due by August with the exception of public reporting, which is expected to be in force only by August 2026.

Notified bodies have to verify due diligence compliance and currently, no notified bodies have been confirmed and communicated, which means that this requirement will be enforced only once available. The European Commission and Member States are still setting up the process for approving notified bodies. 

We strongly suggest companies continue preparing due diligence requirements rather than waiting for the notification of bodies as adequate implementation requires sufficient lead time, and all other requirements will still be in effect by August 2025, and the first public report is expected to be due by August 2026.

Does third-party verification apply only to the due diligence processes or does each annual report also need to be verified by a third-party?

The notified body will be responsible for periodically verifying an economic operator's implementation of all due diligence requirements listed in Articles 49, 50 and 52, including the performance of implementation and reporting.

Can the reporting obligation under the EUBR be included in other annual non-financial reporting by the company?	

The reporting obligations under the EUBR can be combined with other company reporting obligations, e.g., CSRD. It is important to ensure that the full scope of requirements, risks, raw materials and supply chain stages required under the EUBR are covered.

How important is the role of 2nd life batteries? How can supply chain transparency enable this?	

The role of 2nd life batteries is very important in decabonizing, diversifying power markets and securing critical minerals. The supply chain data, coupled with data in the battery passport, will enable faster and more efficient pathways to second life and ultimately recycling.

How deep should the companies go in their supply chains and where are the key risks?

The EU Battery Regulation states that this must be back to source for both primary and secondary materials, so either the mine site or waste source into recycling facilities. This is to ensure risks in the upstream are identified, managed and mitigated. 

The materials in scope of the EUBR due diligence requirements are cobalt, lithium, nickel and natural graphite given they’re the most common and high-risk materials in batteries.

What approach can companies take when upstream suppliers refuse or are unable to provide necessary information?	

From our experience, collaborating with a neutral third-party traceability provider may support economic operators in engaging with their suppliers. Circulor's established network of battery value chain participants creates efficiencies for new customers. In principle, we recommend collaboration with suppliers to foster understanding regarding the purpose and need of supply chain transparency, including data required under the EUBR. In cases of continued non-cooperation without significant improvement, economic operators should consider long-term business strategies, including the potential suspension or termination of business relationships.

How can we design and implement robust confidentiality protocols that enable effective data sharing across the battery supply chain while ensuring that proprietary information and trade secrets are fully protected and competitive positioning is maintained? 	

The definition of business confidentiality and confidential data varies among companies and across different national jurisdictions. Consequently, a one-size-fits-all approach is not feasible. By nature, there is a trade-off between transparency and confidentiality; however, specific mechanisms can mitigate this tension. For example, economic operators do not require comprehensive access to all information from the start, nor do they need access to all documentation required to verify the chain of custody information. 

For instance, neutral third parties can assess, verify, and confirm data validity without disclosing confidential information to economic operators. How much information needs to be disclosed to the economic operator depends on the risk profile of a supplier and its supply chain, as well as the ability to give assurances that risks are managed appropriately. Ultimately, it is the economic operator who has to decide whether the provided information is sufficient since it bears the responsibility under the law, which cannot be shifted.

FAQs - Tackling global regulatory complexity with supply chain due diligence

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